I heard that Owen Wilson went on Leno and showed clips from his Zoolander and Wedding Crashers and Marley & Me -- and then virtually ignored�this weekend's Hall Pass.�Interesting how New Line has done well with its string of estrogen rom-coms, but then returned to its old formula of testosterone male-bonding films and faltered. Hollywood expected this�Farrelly Brothers�comedy to pass $20M and instead the pic greatly underperformed. But not for lack of trying. Warner Bros marketing campaign attempted to leverage the R-rated concept and the Farrellys' past successes�and the newbie/vet comedy combo�of SNL's Jason�Sudekis/Owen Wilson -- but failed.�Challenge was positioning�the pic primarily to men�but also not turning off women.�Trailers were paired with�Due Date back in November, and played on comedies including Little Fockers and The Dilemma. But TV was the main driver on the usual�high profile sports events.�Online media was�broad and male and specifically targeted, culminating in a Red Band trailer�that debuted�February 18th on IGN, and eventually seeded on other age-appropriate sites. An original Funny or Die video starring Owen Wilson hit the internet the following Monday.� 2. Unknown (Dark Castle/Warner Bros) Week 2 [3,043 ... Read More »Jessica White Jill Arrington Jill Wagner Joanna Krupa Joanne Montanez Jodi Lyn OKeefe
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