Easter Bunny 'Hop' Pops #1; 'Source Code' Doesn't Flop; 'Insidious' Sops Up Profit

SATURDAY 10:33 PM: I am still on medical leave. So this will be an abbreviated box office with Friday, Saturday, weekend and cume numbers. It's another -30% dismally down weekend compared to last year's --�around�$120M overall.�If Universal's overpaid slackers can't be bothered to make a big deal�about�Hop overperforming this weekend�thanks to�the one filmmaker, Illumination Entertainment's Chris�Meledandri, whose Despicable Me singlehandedly rescued 2010 for�that bomb factory, then�why should I?�Director Duncan Jones' thriller�Source Code for Summit shows once again that�Jake Gyllenhaal can't open a movie to $20M which is what bonafide movie stars are supposed to do. But at least this isn't a complete disaster like his recent pics.�Meanwhile,�FilmDistrict's horrorific�Insidious was produced for only $1 million and�also earned millions in international pre-sales. By Friday afternoon, the film had already made back its negative cost many times over, so the rest is pure profit.�While many are trying to mimic this low-budget/wide release model,�the Paranormal Activity team of Oren Peli and Jason Blum keep doing it with smart�marketing. 1. Hop (Illumination/Universal) NEW [3,579 Theaters] Friday $11.5M, Saturday $14.5M, Estimated Weekend�$38M 2. Source Code (Summit) NEW [2,961 Theaters] Friday $5M, Saturday $5.9M,�Weekend $14.8M 3. Insidious (FilmDistrict) NEW [2,408 Theaters] Friday $4.8M, Saturday $5.4M,�Weekend $13.2M 4. Diary Of A Wimpy Kid 2 (Fox) Week 2 [3,169 Theaters] Friday $2.8M, Saturday $4.6M,�Weekend $10.2M (-57%),�Cume�$38.3M 5. Limitless (Relativity) Week�3 [2,838 Theaters] Friday $3M,�Saturday $3.9M, Weekend $9.3M,�Cume $55.7M 6. The Lincoln Lawyer (Lionsgate) Week 3 ... Read More »

Source: http://www.deadline.com/2011/04/hop-pops-1-source-code-doesnt-flop/

Emma Watson Emmanuelle Chriqui Emmanuelle Vaugier Emmy Rossum Erica Leerhsen Erika Christensen