SATURDAY PM/SUNDAY AM, 6TH UPDATE: Both Sherlock Holmes: A Game of Shadows (Warner Bros) as well as�Alvin And The Chipmunks: Chipwrecked (Fox) badly trailedthe openings of�their previous installments. (Sherlock 1/$62.3M vs Sherlock 2/$40M and Alvin 2/$48.8M vs Alvin 3/$23.5M.) The Robert Downey Jr-starring and Guy Ritchie-directed Sherlock 2 total included $1.25M from 1,650 Thursday midnight shows.�Audiences keep�rejecting Hollywood’s sequels and threequels.�Of course, the movie studios�point out that both the�last Sherlock and Alvin opened�either on Christmas or after kids were already out of school.�Execs are hoping to make up the difference before year’s end. But more pics will open, too, creating clutter. So if this weekend’s low grosses continue, then the domestic box office slump may very well ruin Christmas for Hollywood. 
One bright spot is the new Mission: Impossible – Ghost Protocol which had the best major release per screen average all weekend�helped by its higher�IMAX ticket prices. It also opened with a huge $1.1 million playing on just 425 screens in 425 locations from Thursday evening through midnight shows. Want to know why? because it was�goosed by none other than Warner Bros’ 6-minute The Dark Knight Rises preview�in�giant screen 70mm IMAX theaters. (As reference, M:I3 did $1.1M of midnight business on over ... Read More »Rachel Bilson Rachel Blanchard Rachel Hunter Rachel McAdams Rachel Nichols Rachel Perry
0 件のコメント:
コメントを投稿