Is ‘Emily Owens MD’ Part Of Procedural Wave At CW?: TCA

Diane Haithman is contributing to Deadline’s TV coverage. At today’s CW panel on its new procedural drama Emily Owens M.D., executive producer Jennie Snyder Urman said that the show starring Mamie Gummer will be a traditional procedural despite its comic elements. “I guess I wanted to do a procedural, I’ve been in a more soapy landscape for a while,” said Urman, whose credits include The Gilmore Girls, Lipstick Jungle and 90210. After the session, she added that the CW wanted to “expand the brand” by adding procedurals, and said she hoped the show would bring together the elements of both procedural and soap with a young characters for the CW’s target audience of adults 18-34. Gummer’s Dr. Owens is a high school nerd who grew up to be a highly competent doctor but still feels like a dork. In fact, Gummer and Snyder conceded that the popular term “adorkable” would apply to this character. However, Snyder said she definitely sees the show as more drama than a medical comedy like Scrubs or Doogie Howser M.D. “I love Scrubs and Doogie Howser but I don’t think they [had medical cases] as intense as our cases are going to be each week; it feels like a different kind of show,” she said. She also said that the ... Read More »

Source: http://www.deadline.com/2012/07/emily-owens-md-procedural-mamie-gummer-cw-tca-panel/

Jamie Chung Jamie Gunns Jamie Lynn Sigler Janet Jackson January Jones Jennie Finch