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2012年7月19日木曜日
‘Dark Knight Rises’ Banks $25M Pre-Sales And 85% Ticket Sales: More B.O. Records, Scalpers, Brink’s Trucks Than ‘Avengers’?
EXCLUSIVE: Here we go again! Another gigantic Hollywood comic book blockbuster opening just after Thursday’s clocks strike midnight. But can Warner Bros’ and Legendary Pictures’ The Dark Knight Rises beat Marvel’s The Avengers in weekend grosses and records? Some moguls are telling me no, some moguls are telling me yes. Remember that the largest grossing 2D North American opening weekend ever remains 2008′s The Dark Knight at $158M – and there’s no doubt The Dark Knight Rises will best that by a lot, maybe as much as $195+M. (Not adjusted for inflation or higher ticket prices). But can it best Avengers‘ all-time $207.4M collected from 2D, Digital 3D, RealD, and IMAX 3D theaters? In summary, the reasons pro are: kids are out of school, people are on vacation, this is the last and scariest of the series. The reasons con are: it’s only a 2D movie whereas Avengers made 52% of its money from 3D, it has a 21-minute longer running time than Avengers’, this is a movie about one caped crusader with no superpowers whereas Avengers was billed as the ‘Superhero Team-Up Of A Lifetime’, it’s following both Avengers and The Amazing Spider-Man this summer, and the Viacom-DirecTV battle has prevented a lot of Dark Knight Rises TV ads from appearing. Now the only question is how big is big for this $250M film? I can report exclusively that The Dark Knight Rises has already banked $25M ... Read More »
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