Pixar Does It Again! ‘Brave’ Opens Big #1 With $25M Friday And $70M Weekend; ‘Abe Lincoln: Vampire Hunter’ Gets Lost

FRIDAY 11 PM: My sources tell me that Pixar’s heroine-in-the-highlands Brave will open to around $70M this weekend and $25M for today. So it’ll be an easy #1 this weekend – incredibly, Pixar’s 13th straight first place finish. That’s just about where DreamWorks Animation’s Madagascar 3: Europe’s Most Wanted opened two weeks ago for distributor Paramount ($60.3M). Looks like concerns that Brave would only appeal to girls and their mothers may have been overplayed. Then again, every Pixar 3D movie has opened to at least $60M. Plus, this is a giant release into 4,164 theaters, 2,790 of which are 3D shows. This is the first anti-princess toon bringing Disney into the 21st Century and audiences responded with CinemaScores of straight ‘A’s. Also just as interesting is the untested mash-up genre. ButtTwentieth Century Fox’s R-rated Abraham Lincoln: Vampire Hunter (in 3,106 theaters) only came in 3rd behind DreamWorks Animation’s holdover toon Madagascar 3: Europe’s Most Wanted. My sources keep lowering their opening weekend estimates: now $17.5M and possibly under for the weekend after a flat $6.5M debut. That’s about where tracking was showing and Fox was dreading for the 3D horror thriller. Today’s number includes $701,261 in midnight screenings from 1,168 locations. But don’t expect much imrovement: audieces gave the pic only a ‘C+’ CinemaScore which doesn’t bode ... Read More »

Source: http://www.deadline.com/2012/06/brave-box-office-results-abraham-lincoln-vampire-hunter-weekend/

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